Embedded analytics, six weeks

Challenge

A B2B SaaS's enterprise customers kept emailing support for usage reports. The data existed but lived in an internal admin panel customers couldn't see.

Solution

We designed and shipped an embedded, customer-facing analytics dashboard inside their existing Next.js product ~ usage trends, exports, per-account drilldowns ~ instrumented so their team could watch adoption. Built alongside their two engineers, in their codebase.

Results

Shipped in six weeks. Reporting-related support tickets dropped 31% in the first quarter, and every enterprise account activated the dashboard within 30 days.